Keyword Research Tools

Thinking about Developing a New Website?

It starts from website structuring, content development, etc., to marketing strategy for your business.

Here I'll write about the 6 best keyword research tools for start-ups, with a variety of keyword suggestion tools that new businesses can use to target the best keywords for their niche, from long-tail search terms to negative keywords.

Without further ado, let's look at the 6 best keyword research tools for start-ups to plan your new site:

Google Keyword Tool Planner

This free keyword research tool has been everyone's favorite for many years.

It has been the best rated search tool for start-ups and even for larger organizations.

Get search results with a keyword search in the Google search engine. 85% of people use Google as their primary search engine, so Google keyword searches are more likely to target throughout the year.

  • Sign in to your Google Adwords account and you'll see the following keyword planner screen:

  • When you click Get Ideas, you'll see the following along with the keyword list:

  • Average monthly searches

  • Competition

  • Suggested offer

GKTP tells you how many searches a keyword receives in month/year with the current suggested offer that is used in pay-per-click ads. You should extract the sensual and broad keywords that should be used on your website according to the structure of the website created.

Moz Keyword Explorer 

Moz Keyword Explorer is a new Moz tool that adds some additional dimensions to keyword research. In addition to Volume and Difficulty, Keyword Explorer offers:

Opportunity: Relative CTR of organic results in a SERP

Importance: How Critical is the keyword for your campaign

Potential: A combination of all keyword metrics to help you prioritize

This tool is quite new but has a little more besides volume and difficulty:

Volume: Shows how often a phrase is searched with 95% accuracy

Difficulty: Shows you a score of 0 to 100 that estimates how difficult it is for you to rank higher than competitors.

Opportunity: Shows you a score of 0 to 100 to estimate the CTR (click-through rate) of organic web results.

But unlike GKP, this keyword research tool is paid for and won't be very useful if you don't want to pay for a keyword exploration tool.

Google Trends:

As the name implies, Google Trends tells you which keyword is increasing in popularity and should be used for the business type. It will also help you compare the popularity of one keyword over another.

I searched for the keyword "Digital Marketing" and set India as the location. Using Google Trends I discovered in which states the keyword had the most interest and related search queries.

No other free tool will provide you with such detailed information. But marketers often overlook Google Trends for keyword research. You should use it if you want a deeper understanding of your keywords.

This keyword research tool gives you 7 days trial at $7. With this research tool, you can verify how your competitors are in a higher position and what you need to do to get ahead of them in terms of SEO.

With Ahrefs you can get competitive analysis, keyword research, backlinks, content research, range tracking and web monitoring. This tool is paid for but provides all the additional information you'll need to understand your competition and do it better than them.

If you just want to extract long-tailed keywords without Adwords search volumes, CPC, and competency data, this tool is right for you. Or, you'll be charged a monthly fee to extract the data from the volume.


This tool has an easy user interface compared to any other in the list and provides you with data on trends, search volume, CPC and difficulty level in the results.

When the keyword is clicked, a new section opens with Google SERP for the specific keyword. Therefore, it will show you the top 10 pages in Google search for the specific keyword. You can even verify the page and domain authority with the number of backlinks on those pages.

Conclusion: all the tools mentioned above will give you the optimal information about the keyword you need for your business. If you are looking for an easy and free solution, I recommend Google Keyword Planner, but if you want to learn more about keyword research for micro niche sites, I recommend Ahrefs.

When doing a keyword investigation, you'll want to extract sensual and long-tailed keywords. helps you find as many long-tail keywords as possible by exploiting the Google Tips API.

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