Keyword optimization


Keyword optimization, better known as Keyword Research, is to investigate, analyze, and then choose the keyword phrases that are most appropriate for your content. Research and and optimization of well-made keywords will create a funnel of qualified and target traffic back to your site from search engine results pages.

Proper keyword optimization is the finding of those specific and cost-effective keywords and keyword phrases that your potential visitors will enter in the search box of the search engine, which will show the most relevant sites for a particular topic.

This process will play an important role in determining where you will land on the search engine results pages... it could mean the difference between not being found anywhere on the web or being the first site that users click when they search.

This keyword optimization procedure is not something unique... This is something that must be done every time you decide that you want to bless the world with your brilliance of the written word.

Choosing the right keywords for your site is absolutely critical for SEO... being within search engine results pages  for keyword phrases you're targeting isn't too pitiful either. However, proper keyword research and optimization is probably one of the most common areas that online sellers overlook.

You overlooked the optimization and research of keywords that search engines use!


The goal of these lists is to familiarize yourself with the crucial optimization elements often overlooked by average blogging professionals, but search engines search while crawling your site.

SEO Keyword Research Best Practices!


Let's start with the long-tailed keyword phrase: Long-tailed keywords are a way to expand into a basic, generic keyword to become a more specific keyword term. Example: a generic broad keyword: knives; a more specific long-tailed keyword phrase: handmade knives from Damascus. What you have done here reduces the search for visitors by providing the specific information you are offering for "Knives".

Since the Google Panda update was developed "to give people the most relevant responses to their queries", it might be in their interest to target keywords specifically related to their content. You can consider this your best method to find your primary keyword phrase suitable for your article topic.

You can use free online SEO tools, such as the Google External Keyword Research tool, to find keywords that potential visitors will associate with the information it offers.

Keyword variations: this is just another way of saying that not all Internet search engines use the same words to find information... you need to think like your visitors and create some different variations of your specific keyword phrase by adding words at the beginning, at the end, the middle, etc.

Example of keyword variants from the previous long-tailed keyword phrase:

 "Digital Marketing Expoer", "Digital marketing Expoer in Noida". These types of keyword phrases can be included in the written content where it sounds good and makes sense.

Keyword synonyms: quite explanatory ... these are words that have similar meanings and search engines search for word association within their content.

Keyword generation: 


This is the growth of a keyword phrase that is related to your website article by using suffixes, prefixes or by adding pluralization... this is another way to turn a keyword phrase into many additional keywords that you can use in your article.

Example: blog, blogs, blogger, blogger's, blogging, weblog, weblogs... you already have the idea!

Semantically related or relevant keyword phrases: 


Using these relevant keyword phrases in your content will allow search engines to determine relevance by topic, rather than keyword density. In the world of organic or natural search, semantically related content refers to words that are thematically connected to a specific search query.

For example: 


Canon cameras, Nikon lenses, SLR, zoom lenses, tripods, etc. can be synonymous with the word camera. Creating sentences and paragraphs using semantic variations of keywords in your article can improve your relevance score in search engine ranking algorithms.

Keyword optimization best practices on the SEO page.


Let's start with the URL structure: URL, which stands for Uniform Resource Locator, is essentially an address for finding the pages of your website. Without them, there would be no way to navigate from page to page.

Making the names of your URL files relevant to the content content on the page is not only an important organizational factor, but both search engines and their visitors associate the page name with the content it contains. Just as it makes sense to have relevant keywords within your webpage for the topic you're typing on, you should name the URL of the file after your primary keyword phrase.

Your URL file name should only contain the keyword phrase you are targeting, it doesn't need to be the full sentence of the main article title... the shorter the better!

Main article owner:


Capture the attention of visitors with a convincing and relevant headline regarding your search, or lose them ... you have less than 10 seconds to get your attention before continuing. And, of course, you'll want to place a keyword phrase that describes your content within the article title.

Note that the article title is a brief summary of the content it contains, it doesn't need to be more than 5 to 7 words.

Image file names: Image optimization is included in SEO best practices and will help determine relevance as spiders crawl your site. The best approach to this is to use the keyword phrase you chose for the file name. By optimizing your images with keyword phrases appropriate to your target theme, you'll get the attention of search engines and get better rankings for your theme keyword phrase.

Use header tags to display a hierarchy: use header tags, h1, h2, h3 tags to apply importance to topics on your page... Be sure to include keywords or keyword phrases within header tags if possible.

Header tags help semantically structure the content of your page and are useful for pointing to the key theme of the page. The h1 tag should be similar to the title tag with some variation, and should serve as an overview of the written content. H2 tags and subsequent tags can reduce the focus ... Be sure to use only one h1 tag for your item, however, h2 and lower labels are acceptable.

Prominence and proximity of the keyword: 


Prominence refers to how close to the beginning of the Title, Headers, Meta page description, including the sentences or phrases in which your keyword or keyword phrase is placed, Proximity refers to how close two or more keywords are to each other. .. the best uses would be for long-tailed keyword phrases.

Example of proximity ... If your keyword phrase was 'Free Keyword Density Tool', search engines will judge the proximity of keywords to each other as follows... Of course, the first example is the best:

As you write your materials, be sure to consider the importance and proximity for proper placement of keywords within your content.

Cross-links using keywords: 


This is another element in the SEO Structure that can be classified as important for organic SEO. Cross Linking is using anchor text to navigate within its internal link structure. Of course, you can also use anchor text to navigate to external sources.

During the creation of your article, if you happened to have mentioned something related to an article in another publication, link to it ...This will also help reduce your bounce rate and help in the user experience.

The Title Tag: 


Your title tag is arguably the most important element to consider if you're interested in increasing your search engine ranking for a particular keyword phrase. The search engine will use the wording contained in the title tag as the main determinant of what the content is about.

The Meta Description: 


While not important for search engine rankings, it's extremely important to get user clicks from search engine results pages. You should optimize each and every Meta Description tag on your website because these description tags are part of the viewing information that visitors see when your site appears on search engine results pages.

Final comments for keyword optimization and research!


By performing these keyword optimization research and analysis processes every time you publish materials, you will eventually expand your keyword database to ultimately be effective at ranking your site by hundreds or even thousands of keyword phrases over time... These techniques will allow your website to expand your primary key phrase into an unlimited number of variations that can help you gain more traffic.

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